Carlos Ribas

Carlos Ribas has served as Senior Vice President, Managing Director, LAC for The Wendy’s Company since April 2025.

He leads operations and business development across the Latin America and the Caribbean regions, ensuring the brand is at its best for both the customer and franchisee.

A transparent and direct communicator, Carlos builds solid trust with his teams. He says he’s a bit like the Wendy’s brand, itself – he has a “challenger” mindset and is never satisfied with the status quo.

That leadership approach has helped Wendy’s become the top hamburger brand in seven Latin America and Caribbean markets, and has helped spur the brand’s expansion in Argentina, Chile and across the Caribbean.

Carlos has also helped Wendy’s Mexico market achieve significant growth and a healthy economic model while focusing on driving accelerated national expansion.

Since joining Wendy’s in 2011, Carlos has served as Senior Vice President, Managing Director, Canada and LAC; Vice President, Managing Director, Latin America and Caribbean; and Vice President, International Strategic Initiatives. Earlier in his career, Carlos held a series of U.S. and international leadership positions at Burger King.

No matter which Wendy’s he visits across the LAC region, Carlos usually orders the Dave’s Double® without mayo – his favorite menu item.

A committed community member, he serves as a trustee of the Dave Thomas Foundation for Adoption and provides scholarships for underprivileged students at Christopher Columbus Catholic High School, his alma mater.

Carlos holds an MBA from the University of Michigan’s Ross Business School and a B.A. in Advertising from the Journalism and Communication School at the University of Florida.